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Honda Tops Toyota in Customer Loyalty
According to a new survey by Consumer Reports, Honda has surpassed Toyota to become the number one brand for customer loyalty in the U.S. According to the new report performed in April, 68 percent of...
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Quality and Fuel Economy Influences Most Car Buyers
Car buyers are pretty loyal – they tend to stick with the same brand when it comes time to buying a new car. But if they were to switch sides, a new Consumer Reports survey says that higher quality,...
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Ford Wins 2010 Polk Automotive Loyalty Awards
When it comes to automotive loyalty, Ford proves they must be doing something right, as the company just won the 15th annual Polk Automotive Loyalty Awards. The last time that Ford won this award was...
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Hyundai Sonata Leads In Conquest Sales
The all important metric of “conquest sales”, vehicles which steal owners away from another brand, has a new king, the Hyundai Sonata. The Korean automaker’s mid-size sedan has been a smash hit, and...
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Consumer Reports Brand Survey also Reveals Purchase Intentions
Besides revealing what consumers think about specific vehicle brands based on seven different categories, Consumer Reports‘ latest Brand survey also shows what nameplates they will consider for their...
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Toyota Customers Loyal Despite Recalls, Study
If you think a little recall can keep a company like Toyota down, you’d be wrong. Even with the slew of recalls in 2009, the setbacks have had “little to no impact” on how consumers see Toyota. At...
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Porsche, Cadillac Top Brand Loyalty Improvements in Q1: Polk
Porsche and Cadillac saw the biggest jumps in brand loyalty in the first quarter of 2013 while Ford retained its crown as the overall brand loyalty leader. Thanks to Cayenne owners, Porsche saw a...
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Ford Tops in Q1 Brand Loyalty Study
Loyalty is important to automakers, and those that managed to increase their brand loyalty saw gains in market share last year. IHS Automotive has released the results of a study looking into brand...
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Automotive Brand Loyalty Reaches 10-Year High
Customers are more loyal to automotive brands than they’ve been in 10 years. Brand loyalty has reached a 10-year high during the first quarter of 2015, IHS Automotive has revealed. According to the...
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Top 10 Vehicles with the Most Loyal Buyers
Some people love their vehicle so much that when it comes time to replace it, they purchase the same model. Forbes recently did an analysis of loyalty rates based on data from Experian Automotive to...
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